IRISH TEA
Sello partnered with Paiko Media to produce a high-quality music video for Irish Tea, with the goal of elevating the track’s visual presence and supporting its release. The focus was on capturing Sello’s energy, identity, and performance style, while creating a strong visual narrative that complemented the song. The aim was to engage audiences, strengthen the artist’s brand, and deliver a polished video asset suitable for digital platforms and label distribution.
[Client]
WARNER MUSIC
[Year]
2025
[Services]
Pre Production, Video Production, Post Production, Video Editing, Talent Management, Talent Scouting
[Catagory]
Content
Sello — Irish Tea (Music Video)
Objective
Create a visually striking music video that captures Sello’s identity and the energy of Irish Tea, delivering a strong visual narrative that complements the track and resonates with audiences.
Approach
The focus was on performance-driven visuals, atmosphere, and storytelling that matched the tone of the song. Dynamic camera movement, intentional framing, and strong visual motifs were used to enhance the artist’s presence and elevate the track’s personality on screen.
Post-Production
The final edit delivers a bold, polished feel with confident pacing, clean colour grading, and seamless transitions. The video was crafted to meet label standards while remaining impactful across digital platforms.
Result
A high-quality music video that strengthened Sello’s visual brand, supported the release of Irish Tea, and delivered a standout asset suitable for label distribution and online audiences.
Snaps From the Project
“Paiko Media delivered an exceptional music video for Irish Tea. Their creative vision, attention to detail, and understanding of both the artist and the record elevated the final piece far beyond expectations. The visuals perfectly matched the energy and identity of the track, resulting in a standout video that resonated strongly with audiences. A highly professional team that brought real value to the project, and one we’d gladly collaborate with again.”
WARNER MUSIC.
