Influencer Marketing Video

Project Scope: The project encompassed the following key aspects:

Concept Development: Crafting a campaign concept that highlights The Beauty Suite’s brand identity through an influencer collaboration, defining key messages, visual direction, and campaign structure.

Pre-Production: Talent sourcing, campaign planning, creative direction, and selecting locations within The Beauty Suite for filming.

Production: Filming high-quality influencer-led content, capturing branded moments, behind-the-scenes footage, and promotional visuals.

Post-Production: Editing, colour grading, adding graphics, and creating cohesive, visually engaging content for marketing and advertising.

Distribution: Sharing the influencer collaboration videos across The Beauty Suite’s website, social media platforms, and paid advertising channels.

Project Execution:

Concept Development:

Collaborative sessions with The Beauty Suite team to define the campaign objectives, target audience, and overall creative direction.

Crafting a campaign concept centred around lifestyle, influence, and brand alignment to maximise reach and impact.

Pre-Production:

Sourcing and securing Jeleel, an internationally recognised artist, as the featured talent for the collaboration.

Planning content structure, shot lists, and visual storytelling aligned with influencer marketing best practices.

Preparing locations, schedules, and logistics to ensure an efficient and seamless production process.

Production:

Filming influencer-led video content showcasing The Beauty Suite experience, brand environment, and authentic interaction.

Utilising high-quality cameras, lighting, and audio equipment to ensure premium production standards.

Capturing both cinematic visuals and performance-driven content for use in video marketing and advertisements.

Post-Production:

Editing and assembling the footage into engaging campaign videos optimised for social media and advertising.

Colour grading to ensure a polished, premium visual aesthetic consistent with the brand.

Adding graphics, text overlays, and branding elements to reinforce campaign messaging.

Distribution:

Uploading the influencer collaboration videos across The Beauty Suite’s digital platforms.

Launching video advertisements and social media campaigns to maximise reach, engagement, and conversions.

Project Outcome: The Beauty Suite influencer collaboration video campaign produced by Paiko Media achieved the following outcomes:

Sales Growth: The campaign contributed to a 20% increase in sales following launch.

Audience Engagement: The influencer-led content generated strong engagement across social platforms, reaching new and existing audiences.

Brand Visibility: The Beauty Suite strengthened its brand presence through association with an internationally recognised artist.

Marketing Impact: The video content became a high-performing asset for ongoing video marketing and advertising efforts.

By effectively leveraging influencer talent, strategic video production, and targeted video marketing, The Beauty Suite collaboration campaign successfully increased sales, expanded brand reach, and reinforced its position as a leading beauty space for professionals in Dublin.